Dear Subscriber,

Thank you for signing up to the weekly newsletter where I share insights into building a medical device business in women’s health.

To help ensure this newsletter provides the most valuable content, would you have 5 minutes to answer just three questions?

I want to learn a little more about you as the reader. For example, I spoke with an obstetrician last week who’s invented a novel device (prototype stage) but is limited by the business knowledge required to take it to the next step. She enjoys reading the newsletter for the simple fact it provides commercial insights for a clinician, that are otherwise difficult to obtain.

Three questions for you - if you can take 5 minutes to reply to this email, it would be greatly appreciated.

1. What is your professional background (e.g. clinician, entrepreneur, corporate, leadership, sales etc) and industry?

2. Which newsletter topics have you found most interesting? Examples might be: An understanding of the sales cycle for a medical device; case studies on specific accounts; or how to prepare your business for a future exit.

3. Which commercial areas would you like more insight into (e.g. product design, sales, marketing, regulatory approvals, funding, valuation, partnerships, go-to-market, international expansion, corporate infrastructure, selling a business etc)?

Thank you and have a great week!

Nish Varma

A brief note on the author - Nish Varma

After several years working in finance, I partnered with my father, an obstetrician who invented a medical device (Fetal Pillow) to solve an important clinical problem in his field (detailed in issue one).

After initially launching into the UK market in 2011, several years later, Fetal Pillow was cleared by the FDA in 2017. We then focused our efforts on bringing Fetal Pillow to the US market.

I spent the next few years building our US business and in early 2021, our company (Safe Obstetric Systems) was acquired by CooperSurgical, a leading global player in Women’s Health. I spent one year post completion working for the company during an earnout period to support the national launch strategy.

It was a 10 year journey to commercialise and bring the product to market - we were able to prove our business model in the US and that garnered interest from some of the key industry players.

Since the company sale, my father and I have started developing a new obstetric product and hope to bring this to market in the near future. I also consult for early stage medical device companies looking to expand their operations internationally.

This newsletter is a passion project to share some of our journey with others who might be on a similar path.